Ubiquitous connectivity dramatically changes the market dynamics in media, challenging traditional mass media business models while at the same time offering new opportunities. Using SAP software, dsb helps Clients establish direct relationships with digital audiences and develop new methods to monetise ownership of their relationships. Our software supports multiple business models and enables Clients to increase revenues and meet the demands of large data volumes for business-to-consumer processes. dsb's comprehensive suite of published APIs facilitate the design of innovative services for Clients and customers. Our dedicated Business Integration team continue to enhance and innovate our web services architecture. The services are supported by a 24/7 service level agreement and Clients now average over 2 million calls per month.