dsb.net offers a truly single customer view direct from the operational system. Whether a customer buys a subscription, purchases a product, downloads some content or attends an event, all customer history is maintained in one place. This allows our Agents to work more efficiently and makes it easy to optimise up-sell and cross-sell opportunities. Having the single customer view in the operational system – not just in a data warehouse – is the ideal way to optimise service and sales.