The fully integrated trade magazine segment of AVS/3 offers trade publishers every opportunity to accurately target the controlled circulation readership. Alternating delivery, reader service processing, full audit management are all supported by efficient and flexible reporting and address management systems.
The solution includes:
- Address analysis
- postal and duplicate checks
- postage optimisation
- sound administration of business and consumer addresses, relationships, rolls and attributes according to individually determined requirements
- Target group analysis and flexible querying in the data warehouse
- Alternating delivery / controlled circulation
- Reader service / ID-number processing
- Interfaces with third-party systems