I need to increase retention with better personalisation and renewal targeting
In many Subscription Departments, retention is still often seen as the ‘poor relation’ of customer acquisition. The explosion of Direct Debit hasn’t helped that perception, with simple inertia playing a significant part in customer retention. A growing diversity in acquisition programs, use of affiliates etc has also rendered the ”standard” renewal series less effective.
Using a Business Objects graphical user interface, dsb.net’s S@M Campaign Planner is capable of creating complex target groups (based on an extensive range of events, behaviours and demographic data), creating campaign workflows and then automating the process. Business rules guide the process, so that once you’ve agreed your marketing plan, there’s no further work - and there’s no chance of subscribers not being selected. You could even target renewals (via any channel) according to whether the subscriber has bought an online or offline product, registered online or attended an event.