You can customise your campaign planning, budgeting and monitoring with our bespoke Campaign Management tool named „S@M“. S@M allows you to plan, administer and carry out complex campaigns based on the information available in the central marketing database. All data is stored in the central marketing database and is available to you 24/7 for the planning of Cross- and Up-selling promotions.
As a user, you create your multi-level campaign as a flexible process chain in a graphical, browser-based user interface. You can even use S@M as a sophisticated tool for planning your renewal campaigns and lapsed customer strategies.
Some technical characteristics of S@M:
- Multi-level campaign planning
- Transparent display of the campaign as a flexible process chain in a browser-based, graphical user interface
- Selection of exact quantities and/or “Nth* Selection/analysis by all customer database fields, including demographics